Current focus
Hospitality technology
Innbase
Co-founder & CEO
Building an operating system for hotels, with a focus on making everyday operations, money movement, and inventory more visible and accountable.
Visit Innbase (opens in a new tab)Skip to contentEfe Ojadua 
Efe Ojadua · Founder, product builder, technologistI build technology companies around problems worth solving.
I’m Efe Ojadua — a Nigerian entrepreneur with a background in design and software engineering. I turn operational challenges into thoughtful products, and build businesses with a global outlook.
The craft changed. The instinct didn’t.
My path into technology wasn’t linear. I started out studying accounting (BSc, University of Benin), taught myself to build for the web, and found a place where design and engineering could work together. Over time, that craft pulled me closer to the bigger questions: what should we build, who does it serve, and how should it work in the real world?
Today, I spend more of my time building companies and shaping products than presenting myself as a service provider. I still care deeply about interfaces, code, and the details of execution — but I’m increasingly interested in the systems, decisions, and business models behind useful software.
I’m interested in practical technology: products that respect the complexity of people’s work and make difficult things easier to run.
More about meDifferent markets. One builder’s instinct.
Some of these are active builds; others are part of the journey that shaped how I think. Across each, the thread is consistent: understand a meaningful problem and build a product that makes the system work better.
Previous venture
Digital product studio
Quadplan
Founder, later Senior Software Engineer
A strategic product development studio that partners with startups and SMEs to take ideas from concept to scalable launch — blending design, engineering, and startup-minded execution.
View on Crunchbase (opens in a new tab)Earlier venture
Financial technology
Middletrust
Co-founder & CEO
An earlier chapter in building financial technology products, and an important part of my experience learning how trust and payments shape digital businesses.
View on Crunchbase (opens in a new tab)How I approach the work
Product thinking
I start with the people, the workflow, and the business reality — not a feature list looking for a problem.
Design sensitivity
I care about clarity, hierarchy, and the small interactions that make complex products feel understandable.
Engineering depth
I’m comfortable moving from an idea and a system model into architecture, implementation, and iteration.
A record of the building blocks.
Before and alongside company building, I’ve worked across digital products, interfaces, and experiments. These selected projects offer a glimpse of that earlier hands-on work.
Browse the full archiveResearch AI
A research workspace concept focused on complex documents, timelines, and structured information.
View project detailsRicochet
A deployment experience exploring how developers can manage projects and environments with clarity.
View project detailsTestace
An online assessment platform designed to make digital testing and learning workflows easier to manage.
View project detailsGood work starts with a problem worth understanding.
I’m always open to thoughtful conversations about products, technology, entrepreneurship, and the future of building from Africa.
Start a conversationor write to hi@efeojadua.com